Display advertising with real-time bidding (RTB) and behavioural targeting / Jun Wang, Weinan Zhang, Shuai Yuan.
| Author/creator | Wang, Jun author. |
| Other author | Zhang, Weinan, author. |
| Other author | Yuan, Shuai, author. |
| Format | Book |
| Publication | Boston : now Publishers Inc., [2017] |
| Description | xi, 144 pages : illustrations ; 24 cm. |
| Subjects |
| Series | Foundations and Trends in Information Retrieval ; volume 11, issue 4-5, 2017 Foundations and trends in information retrieval ; vol. 11, issue 4-5. ^A1354418 |
| Bibliography note | Includes bibliographical references (pages 127-144). |
| ISBN | 1680833103 (paperback) |
| ISBN | 9781680833102 (paperback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF6146.I58 W36 2017 | ✔ Available | Place Hold |