Profit drive business analytics : a practitioner's guide to transforming big data into added value / by Wouter Verbeke, Cristián Bravo, Bart Baesens.
| Author/creator | Verbeke, Wouter, 1983- author. |
| Other author | Bravo, Cristián, 1983- author. |
| Other author | Baesens, Bart, author. |
| Format | Electronic |
| Publication | Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] |
| Description | 1 online resource. |
| Supplemental Content | EBSCOhost |
| Subjects |
| Series | Wiley & SAS business series Wiley and SAS business series. ^A913385 |
| Contents | Cover ; Title Page ; Copyright ; Contents ; Foreword; Acknowledgments; Chapter 1: A Value-Centric Perspective Towards Analytics ; Introduction ; Business Analytics ; Profit-Driven Business Analytics ; Analytics Process Model ; Analytical Model Evaluation ; Analytics Team ; Profiles |
| Contents | Data Scientists Conclusion ; Review Questions; Multiple Choice Questions; Open Questions; References ; Chapter 2: Analytical Techniques ; Introduction ; Data Preprocessing ; Denormalizing Data for Analysis ; Sampling ; Exploratory Analysis ; Missing Values ; Outlier Detection and Handling |
| Contents | Principal Component Analysis Types of Analytics ; Predictive Analytics ; Introduction ; Linear Regression ; Logistic Regression ; Decision Trees ; Neural Networks ; Ensemble Methods ; Bagging ; Boosting ; Random Forests ; Evaluating Ensemble Methods |
| Contents | Evaluating Predictive Models Splitting Up the Dataset ; Performance Measures for Classification Models ; Performance Measures for Regression Models ; Other Performance Measures for Predictive Analytical Models ; Descriptive Analytics ; Introduction ; Association Rules |
| Contents | Sequence Rules Clustering ; Survival Analysis ; Introduction ; Survival Analysis Measurements ; Kaplan Meier Analysis ; Parametric Survival Analysis ; Proportional Hazards Regression ; Extensions of Survival Analysis Models ; Evaluating Survival Analysis Models |
| General note | Includes index. |
| Source of description | Description based on print version record and CIP data provided by publisher; resource not viewed. |
| Issued in other form | Print version: Verbeke, Wouter, 1983- author. Profit drive business analytics Hoboken, New Jersey : John Wiley & Sons, Inc., [2017] 9781119286554 |
| Genre/form | Electronic books. |
| LCCN | 2017040378 |
| ISBN | 9781119286998 (electronic bk.) |
| ISBN | 1119286999 (electronic bk.) |
| ISBN | 9781119286981 (electronic bk.) |
| ISBN | 1119286980 (electronic bk.) |
| Stock number | 7C6F2756-CE32-4DE6-9FFA-D3C3F2D44C38 OverDrive, Inc. http://www.overdrive.com |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |