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010 a| 2016935538;

020 a| 9780749477172;

020 a| 0749477172;

035 a| (WaSeSS)ssj0001662988;

042 a| lccopycat;

049 a| EREEa| NEHH;

050 00 a| HF5415.332.Y66b| B47 2016;

082 00 a| 658.8/272| 22;

100 1 a| Bergh, Joeri van den,d| 1971-=| ^A1351658;

245 10 a| How cool brands stay hoth| [electronic resource] :b| branding to generation Y and Z /c| Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.;

250 a| Third edition.;

260 a| London :b| Kogan Page,c| 2016.;

300 a| xxii, 287 pages :b| illustrations ;c| 24 cm;

504 a| Includes bibliographical references (pages [242]-274) and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Young consumers.=| ^A652625;

650 0 a| Young adult consumers.=| ^A857187;

650 0 a| Generation Y.=| ^A880571;

650 0 a| Target marketing.=| ^A415379;

650 0 a| Product management.=| ^A17217;

650 0 a| Consumer behavior.=| ^A231577;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Behrer, Mattias.=| ^A1352095;

700 1 a| Maeseneire, Patrick de.?| UNAUTHORIZED;

856 40 z| Full text available from eBooks on EBSCOhostu| https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=1213957&scope=site&custid=s5822723&authtype=ip,shib;

947 a| (OCoLC)ocn919564110;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 4843199;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4843199-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 4/20/2018x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4843199-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 4/20/2018x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4843199-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 4/20/2018x| EBOOKz| JERESOURCE;

How cool brands stay hot branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.

Author/creator	Bergh, Joeri van den, 1971-
Other author	Behrer, Mattias.
Other author	Maeseneire, Patrick de.
Format	Electronic
Edition	Third edition.
Publication Info	London : Kogan Page, 2016.
Description	xxii, 287 pages : illustrations ; 24 cm
Supplemental Content	Full text available from eBooks on EBSCOhost
Subjects	Young consumers. Young adult consumers. Generation Y. Target marketing. Product management. Consumer behavior.

Bibliography note	Includes bibliographical references (pages [242]-274) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2016935538
ISBN	9780749477172
ISBN	0749477172

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Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

How cool brands stay hot branding to generation Y and Z / Joeri Van den Bergh and Mattias Behrer ; with a foreword by Patrick De Maeseneire.

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