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001 ocm27431347;

003 OCoLC;

005 20141212102018.0;

008 930126s1993 ctua b 001 0 eng ;

010 a| 93018242;

015 a| GB93-56545;

020 a| 0899307957 (alk. paper);

035 a| (Sirsi) o27431347;

035 a| (OCoLC)27431347;

049 a| EREE;

050 00 a| HF6146.B74b| W48 1993;

082 00 a| 659.142| 20;

100 1 a| White, Barton.=| ^A268526;

245 14 a| The new ad media reality :b| electronic over print /c| Barton C. White.;

260 a| Westport, Conn. :b| Quorum Books,c| 1993.;

300 a| xxiv, 236 pages :b| illustrations ;c| 26 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Includes bibliographical references (p. [227]-230) and index.;

650 0 a| Broadcast advertising.=| ^A136819;

650 0 a| Advertising.=| ^A4605;

596 a| 1;

998 a| 486225;

999 a| HF6146.B74 W48 1993w| LCc| 1i| 30372007935619d| 3/6/2013e| 11/26/2002f| 1/30/2009g| 1l| JGESm| JOYNERn| 7q| 1r| Ys| Yt| JGESBKu| 2/8/1994x| BOOKz| JSTACKSo| .STAFF. 0;

The new ad media reality : electronic over print / Barton C. White.

Author/creator	White, Barton
Format	Book
Publication Info	Westport, Conn. : Quorum Books, 1993.
Description	xxiv, 236 pages : illustrations ; 26 cm
Subjects	Broadcast advertising. Advertising.

Bibliography note	Includes bibliographical references (p. [227]-230) and index.
LCCN	93018242
ISBN	0899307957 (alk. paper)

The new ad media reality : electronic over print / Barton C. White.

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