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010 a| 2012037172;

020 a| 9781412991308 (pbk.);

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050 00 a| HF5415.2b| .C56 2014;

082 00 a| 658.8/32| 23;

100 1 a| Clow, Kenneth E.=| ^A1047037;

245 10 a| Essentials of marketing researchh| [electronic resource] :b| putting research into practice /c| Kenneth E. Clow, Karen E. James.;

260 a| Thousand Oaks, Calif. :b| SAGE,;

300 a| xxii, 497 p. :b| ill. ;c| 25 cm.;

504 a| Includes bibliographical references (p. 468-480) and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketing research.=| ^A17167;

655 0 a| Electronic books.=| ^A491897;

700 1 a| James, Karen E.=| ^A489985;

856 40 z| Full text available from SAGE Research Methods Coreu| https://go.openathens.net/redirector/ecu.edu?url=https%3A%2F%2Fmethods.sagepub.com%2Fbook%2Fmono%2Fessentials-of-marketing-research%2Ftoc;

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596 a| 1 3 4;

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999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 4885729-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 7/16/2018x| EBOOKz| JERESOURCE;

Essentials of marketing research putting research into practice / Kenneth E. Clow, Karen E. James.

Author/creator	Clow, Kenneth E.
Other author	James, Karen E.
Format	Electronic
Publication Info	Thousand Oaks, Calif. : SAGE,
Description	xxii, 497 p. : ill. ; 25 cm.
Supplemental Content	Full text available from SAGE Research Methods Core
Subjects	Marketing research.

Bibliography note	Includes bibliographical references (p. 468-480) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012037172
ISBN	9781412991308 (pbk.)
ISBN	1412991307 (pbk.)

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Library	Location	Call Number	Status	Item Actions
	Electronic Resources	Access Content Online	✔ Available

Essentials of marketing research putting research into practice / Kenneth E. Clow, Karen E. James.

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