At the intersection of education, marketing, and transformation / Sabra Brock.

Author/creator Brock, Sabra E.
Format Electronic
Publication InfoBrighton, MA : Academic Studies Press ; New York : Touro College Press, 2013
Description159 pages : illustrations ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Business education.
Business schools.
Transformative learning.
Marketing.
Occupational training.

Contents Tools for change: an examination of transformative learning and its precursor steps in undergraduate students -- Creating a learning climate for the 21st century: applying transformational learning methods in business school -- Gender equality for learning leadership in undergraduate business schools -- Measuring the importance of precursor steps to transformative learning -- Empowering PowerPoint: slides and teaching effectiveness -- Library and marketing class collaborate to create next generation learning landscape -- What research tells us about the utility of team projects in post-secondary business classes -- German American undergraduate student collaboration: results and reflections of an authentic peer support activity -- Simulation in the college classroom: enhancing the survey research methods learning process -- Famous Gary's/famous names -- Elements of successful collaboration: an overview -- Can you speak marketing?
Abstract There have been significant changes in the last decade in the fields of education and marketing. Both have been transformed by technology and globalization. Attention spans have been shortened due to accelerated delivery of entertainment. A new global cyber culture has emerged. Social networking sites have changed the way we get information. The web and mobile apps have emerged as major players in both education and marketing. Prominent educator Dr. Sabra Brock has examined the foundations of these transformations and written about emerging trends in marketing and post-secondary education. This book is a collection of pieces she has authored and co-authored. These articles may provide insights for educators and educational administrators, as well as business practitioners, especially marketers.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2012361594
ISBN9781618113122 (hardback)

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