Branding Basics A Practical Guide for Managers
| Author/creator | Gronlund, Jay Author |
| Format | Electronic |
| Publication Info | New York : Business Expert Press |
| Description | 160 p. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Series | Marketing Strategy Ser. |
| Summary | Annotation Most business managers really don't understand 'branding'. What is lacking in both B2B and B2C circles is the strategic side of branding - i.e. the creativity, customer research and competitive assessments, matched against a realistic examination of a company's strengths and ability to deliver on promises. This book is designed to re-focus the attention of tomorrow's managers on these essential building blocks for successful brand development. It emphasizes the core principles that will enable people to view branding as a tool for a variety of uses. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781606495926 |
| ISBN | 1606495925 (Trade Paper) Forthcoming |
| Standard identifier# | 9781606495926 |
| Stock number | 01463628 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | ✔ Available |