Bricks matter the role of supply chains in building market-driven differentiation / Lora M. Cecere, Charles W. Chase.

Author/creator Cecere, Lora M.
Other author Chase, Charles W.
Format Electronic
Publication InfoHoboken, New Jersey : Wiley, 2012.
Description1 online resource.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

SeriesWiley & SAS business series
Contents Foreword -- Preface -- Bricks matter -- Building value networks -- The new world of demand management : demand sensing, shaping, and translation -- The new world of supply management -- About the authors -- Index.
General noteIncludes index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Source of descriptionDescription based on print version record and CIP data provided by publisher.
Issued in other formPrint version: Cecere, Lora M. Bricks matter 9781118218310
Genre/formElectronic books.
LCCN 2012041898
ISBN9781118282724 (epub)
ISBN9781118284728 (pdf)
ISBN9781118282946 ( mobipockets)