Interactive design an introduction to the theory and application of user-centered design / Andy Pratt & Jason Nunes.

Author/creator Pratt, Andy, 1977-
Other author Nunes, Jason.
Format Electronic
Publication InfoBeverly, MA : Rockport Publishers,
Description223 p.: ill. (some col.) ; 26 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects

Contents What is user-centered design (UCD) and why do we need it? -- Collaborating with your team and your client -- Goals, users, and success criteria -- Getting to know your users -- Know your competitors -- Content is king -- Designing for the right device -- Guide, motivate, and engage the user -- Building sitemaps, wireframes and prototypes -- Branding the experience -- What can you learn from usability testing? -- If you build it, they won't always come - marketing the experience -- Watch, learn, and adapt -- Looking into the future.
Bibliography noteIncludes bibliographical references.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2012007628
ISBN9781592537808 (pbk.)
ISBN9781610586375 (Digital ed.)