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001 ocm02160733;

003 OCoLC;

005 20141212103414.0;

008 760506s1964 ilua b 101 0 eng d;

035 a| (Sirsi) o02160733;

035 a| (OCoLC)2160733;

040 a| NXWc| NXWd| EREd| UtOrBLW;

049 a| EREE;

090 a| HF5415b| .A57549 1964;

110 2 a| American Marketing Association.=| ^A24090;

245 10 a| Toward scientific marketing :b| proceedings of the winter conference, December 27-28, 1963 /c| edited by Stephen A. Greyser.;

300 a| xxi, 649 pages :b| illustrations ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Bibliographical footnotes.;

650 0 a| Marketingv| Congresses.=| ^A412660;

700 1 a| Greyser, Stephen A.=| ^A544600;

596 a| 1;

998 a| 498844;

999 a| HF5415 .A57549 1964w| LCc| 1i| 30372007427534d| 5/6/2009e| 10/26/2005f| 3/27/2009g| 1l| JGESm| JOYNERn| 2r| Ys| Yt| JGESBKu| 4/19/1994x| BOOKz| JSTACKSo| .STAFF. 0;

Toward scientific marketing : proceedings of the winter conference, December 27-28, 1963 / edited by Stephen A. Greyser.

Author/creator	American Marketing Association
Other author	Greyser, Stephen A.
Format	Book
Publication Info	Chicago : American Marketing Association, ©1964.
Description	xxi, 649 pages : illustrations ; 23 cm
Subjects	Marketing--Congresses.

Bibliography note

Bibliographical footnotes.

Toward scientific marketing : proceedings of the winter conference, December 27-28, 1963 / edited by Stephen A. Greyser.

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