The religious dimensions of advertising / Tricia Sheffield.

Author/creator Sheffield, Tricia
Format Electronic
Edition1st ed.
Publication InfoNew York : Palgrave Macmillan,
Descriptionxvi, 190 p. ; 22 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

SeriesReligion/culture/critique
Contents Totemic desires -- Worshiping a totem: Emile Durkheim's theories of religion -- Locating religious dimensions in the history of advertising -- The religious dimensions of advertising in the culture of consumer capitalism -- Refusing to be an advertisement: enacting disruptive performative identities against the religious dimensions of advertising.
Bibliography noteIncludes bibliographical references (p. [179]-184) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2006043261
ISBN1403974705 (alk. paper)
ISBN9781403974709 (alk. paper)

Availability

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Electronic Resources Access Content Online ✔ Available