Review of Marketing Research
| Other author | Malhotra, Naresh K. Contribution by Editor |
| Format | Electronic |
| Publication Info | Bingley : Emerald Group Publishing Limited |
| Description | 306 p. 23.400 x 015.600 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Review of Marketing Research Ser. |
| Summary | Annotation Edited by Naresh K. Malhotra, this volume of Review of Marketing Research delivers a high powered range of articles from leading researchers and universities. The issue provides insights of interest to marketers throughout the discipline. Topics covered include a critical review on consumer experience and experimental marketing, designing and pricing digital content products/ services and nation equity. Authors include senior Chaired professors from such prestigious institutions as Wharton and Columbia. This volume adds to the already formidable body of knowledge built up by this highly respected book series. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9781781907603 |
| ISBN | 1781907609 (Trade Cloth) Active Record |
| Stock number | 01326671 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |