Review of Marketing Research.
| Author/creator | Malhotra, Naresh K. Author |
| Format | Electronic |
| Publication Info | Bingley : Emerald Group Publishing Limited Biggleswade : Turpin Distribution Services Limited [Distributor] |
| Description | 307 p. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Review of Marketing Research Ser. Vol. 7 |
| Summary | Annotation This volume provides case studies, analysis and frameworks, reviews key studies and techniques, offers theoretical explanations, identifies unanswered questions and research opportunities, and discusses significant managerial and policy implications as we |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780857244765 |
| ISBN | 0857244760 (E-Book) Active Record |
| Stock number | 01326671 |