Strategic social media from marketing to social change / L. Meghan Mahoney and Tang Tang.
| Author/creator | Mahoney, L. Meghan |
| Other author | Tang, Tang (Writer on social media) |
| Format | Electronic |
| Publication Info | Chichester, West Sussex, UK : Wiley-Blackwell, 2017. |
| Description | ix, 347 pages : illustrations ; 26 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Partial contents | Understanding social media and social behavior change -- Information diffusion - Establishing community -- Mobilizing your audience -- Transforming audiences into users -- Active within structures -- Best practices for social media engagement -- Mobile marketing and location-based applications -- Reconsidering the long tail -- Social media business models -- Social media marketing strategies -- Evaluating social media marketing -- Social media and health campaigns -- Social media and civic engagement -- Communication for development -- Social media and entertainment-education -- Integrating old with new -- Social media for social behavior change -- Arguing for a general framework for social media scholarship -- The future of social media. |
| Abstract | This book provides an overview of the theories, action plans, and case studies necessary for teaching students and readers about utilizing social media to meet marketing goals. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2017449035 |
| ISBN | 9781119259190 |
| ISBN | 1119259193 |
| ISBN | 9781118556849 |
| ISBN | 1118556844 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |