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001 ocm00722896;

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008 731001s1973 ne b 001 0 eng ;

010 a| 72097427;

015 a| Ne***;

020 z| 0444410748;

035 a| (Sirsi) o00722896;

035 a| (OCoLC)722896;

040 a| DLCc| DLCd| EREd| UtOrBLW;

049 a| ERE*;

050 00 a| HF5827b| .G46;

082 0 a| 659.1;

100 1 a| Gensch, Dennis.?| UNAUTHORIZED;

245 10 a| Advertising planning; mathematical models in advertising media planning.;

260 a| Amsterdam,a| New York :b| Elsevier Scientific Pub. Co.,c| 1973.;

300 a| ix, 176 pages ;c| 23 cm;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

504 a| Bibliography: p. 157-168.;

650 0 a| Advertisingx| Mathematical models.=| ^A1195313;

919 a| BOOK;

596 a| 1;

998 a| 49982;

999 a| HF5827 .G46w| LCc| 1i| 310372000544183d| 5/6/2009e| 2/10/1999f| 1/30/2009g| 1l| JGESm| JOYNERn| 2q| 1r| Ys| Yt| JGESBKu| 2/24/1986x| BOOKz| JSTACKSo| .STAFF. 0o| .STAFF. Copy Statement : c.1;

Advertising planning; mathematical models in advertising media planning.

Author/creator	Gensch, Dennis
Format	Book
Publication Info	Amsterdam, New York : Elsevier Scientific Pub. Co., 1973.
Description	ix, 176 pages ; 23 cm
Subjects	Advertising--Mathematical models.

Bibliography note	Bibliography: p. 157-168.
LCCN	72097427

Advertising planning; mathematical models in advertising media planning.

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