Web analytics strategies for information professionals a LITA guide / Tabatha Farney and Nina McHale.

Author/creator Farney, Tabatha
Other author McHale, Nina.
Other author Library and Information Technology Association (U.S.)
Format Electronic
Publication InfoChicago : ALA TechSource, an imprint of the American Library Association, 2013.
Descriptionx, 224 pages : illustrations ; 23 cm.
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects
Library Web sites--Management.
Library Web sites--Statistical methods.
Web usage mining.
Library statistics.

SeriesLITA guide
Contents Understanding Web analytics for libraries -- Talking the talk : Web analytics terms and definitions -- Selecting and evaluating a Web analytics tool -- Creating customized Web analytics reports for libraries -- Action-oriented analytics : turning data into decisions -- Communicating website usage within your library -- Mobile analytics in libraries -- The right tools for the job : using analytics to drive design / Joelle Pitts and Tara L. Coleman -- Using Web analytics tools to revise a humanities library website / Harriett E. Green, Jordan Ruud, and Andrew Walsh -- Web analytics applied to online catalog usage at the University of Denver / Christopher C. Brown -- Optimizing open-source Web analytics tools for increased security of Wordpress and Drupal / Junior Tidal -- Appendix A. Glossary of Web analytics terms -- Appendix B. Web analytics tool profiles -- Appendix C. Bibliography and suggested resources.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2012044515
ISBN9781555708979 (pbk. : alk. paper)