Wired and dangerous how your customers have changed and what to do about it / Chip R. Bell, John R. Patterson.

Author/creator Bell, Chip R.
Other author Patterson, John R. (John Rice), 1951-
Format Electronic
Publication InfoSan Francisco : Berrett-Koehler Publishers,
Descriptionvii, 248 p. : ill. ; 22 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Supplemental ContentFull text available from Ebook Central - Public Library Complete
Subjects

Abstract Customers today are picky, fickle, and vocal, and all about me vain. They now have an enormous variety of services and products to choose from, with unprecedented access to information and reviews.
Bibliography noteIncludes bibliographical references (p. 233-235) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2011009393
ISBN9781605099750 (pbk. : alk. paper)
ISBN1605099759 (pbk. : alk. paper)