Current and emerging issues in the audiovisual industry / Mercedes Medina, Mónica Herrero, Alicia Urgellés.
| Other author | Medina, Mercedes (Expert on media economics) |
| Other author | Herrero, Monica (Herrero Subías) |
| Other author | Urgellés, Alicia. |
| Format | Electronic |
| Publication Info | London : Iste Ltd. ; Hoboken, NJ : Wiley, 2017. |
| Description | xvii, 154 pages : illustrations ; 25 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; volume 1 Innovation, entrepreneurship, management series. Diverse and global perspectives on value creation set ; v. 1. ^A1335108 |
| Contents | New Paradigms of Audiovisual Industry / Mercedes Medina -- The Threat of OTT for the Pay-TV Market / Alicia Urgelles -- The Resistance of Legacy TV Channels / Mercedes Medina -- The Public Service Heritage / Mercedes Medina -- The Battle for Audiences / Mónica Herrero -- Entertaining Power: Quality of Content / Mercedes Medina -- From Attention to Engagement in the Battle for the Audiences / Alicia Urgellés -- Monetizing in the Digital Era / Mónica Herrero -- Implementing Innovation Strategy / Mercedes Medina. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2016958362 |
| ISBN | 9781848219779 |
| ISBN | 1848219776 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |