Web analytics 2.0 : the art of online accountability & science of customer centricity / Avinash Kaushik.
| Author/creator | Kaushik, Avinash |
| Format | Electronic |
| Publication Info | Hoboken, N.J. : Wiley, ©2010. |
| Description | 1 online resource (xxv, 475 pages) : illustrations, maps. |
| Supplemental Content | EBSCOhost |
| Subjects |
| Series | Sybex serious skills Serious skills. ^A773127 |
| Contents | Ch. 1. The Bold New World of Web Analytics 2.0 -- Ch. 2. The Optimal Strategy for Choosing Your Web Analytics Soul Mate -- Ch. 3. The Awesome World of Clickstream Analysis: Metrics -- Ch. 4. The Awesome World of Clickstream Analysis: Practical Solutions -- Ch. 5. The Key to Glory: Measuring Success -- Ch. 6. Solving the "Why" Puzzle: Leveraging Qualitative Data -- Ch. 7. Failing Faster: Unleashing the Power of Testing and Experimentation -- Ch. 8. Competitive Intelligence Analysis -- Ch. 9. Emerging Analytics: Social, Mobile, and Video -- Ch. 10. Optimal Solutions for Hidden Web Analytics Traps -- Ch. 11. Guiding Principles for Becoming an Analysis Ninja -- Ch. 12. Advanced Principles for Becoming an Analysis Ninja -- Ch. 13. The Web Analytics Career -- Ch. 14. HiPPOs, Ninjas, and the Masses: Creating a Data-Driven Culture -- Appendix. About the Companion CD. |
| Abstract | "Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2.0 presents a new framework that will permanently change how you think about analytics. It provides specific recommendations for creating an actionable strategy, applying analytical techniques correctly, solving challenges such as measuring social media and multichannel campaigns, achieving optimal success by leveraging experimentation, and employing tactics for truly listening to your customers. The book will help your organization become more data driven while you become a super analysis ninja!"--Resource description page. |
| General note | Includes index. |
| Source of description | Print version record. |
| Issued in other form | Print version: Kaushik, Avinash. Web analytics 2.0. Hoboken, N.J. : Wiley, ©2010 9780470529393 |
| Genre/form | Electronic book. |
| Genre/form | Electronic books. |
| ISBN | 9780470596425 (electronic bk.) |
| ISBN | 0470596422 (electronic bk.) |
| ISBN | 9780470529393 (pbk.) |
| ISBN | 0470529393 (pbk.) |
| ISBN | 1282319655 |
| ISBN | 9781282319653 |
| ISBN | 9786612319655 |
| ISBN | 6612319658 |
| Standard identifier# | 9786612319655 |
| Stock number | CL0500000064 Safari Books Online |
| Stock number | FD4A97A3-B791-4639-8EC2-2CF7AA6CE34C OverDrive, Inc. http://www.overdrive.com |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |