The social impact of advertising confessions of an (ex-)advertising man / Tony Kelso.
| Author/creator | Kelso, Tony |
| Format | Electronic |
| Publication Info | Lanham : Rowman & Littlefield, [2019] |
| Description | 1 online resource. |
| Supplemental Content | Full text available from eBooks on EBSCOhost |
| Subjects |
| Contents | Acknowledgments -- Introduction: an insider's critical approach to advertising -- Promoting heaven on earth : a brief history of advertising in the United States -- So much energy for so little attention : creating images for brands -- Always keep 'em happy : how advertising shapes the content of the media -- The message beneath the message : advertising and ideology -- Buying into identity (Part 1) : representations of gender and sexual orientation in advertising -- Buying into identity (Part 2) : representations of race and ethnicity in advertising -- Building brand loyalty from the womb : advertising to children -- Sponsoring exploitation and environmental destruction : advertising and externalities -- Conclusion: evaluating advertising on your own terms -- Index. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Source of description | Description based on print version record and CIP data provided by publisher. |
| Issued in other form | Print version: Kelso, Tony, author. Social impact of advertising Lanham : Rowman & Littlefield, [2019] 9781538101131 |
| Genre/form | Electronic books. |
| LCCN | 2018017950 |
| ISBN | 9781538101155 (electronic) |
| ISBN | (pbk.) |