On knowing the consumer ; [proceedings] / edited by Joseph W. Newman.
| Author/creator | Consumer Behavior Symposium |
| Other author | Newman, Joseph W., editor. |
| Other author | Stanford University. Graduate School of Business. |
| Format | Book |
| Publication Info | New York : Wiley, [1966] |
| Description | viii, 247 pages ; 24 cm. |
| Subjects |
| Series | The Wiley marketing series Wiley marketing series. ^A650132 |
| General note | "Planned and conducted by the Stanford University Graduate School of Business." |
| Bibliography note | Bibliographical footnotes. |
| LCCN | 66015871 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HC1106.C6 C56 1964 | ✔ Available | Place Hold |