Market segmentation / [by] Ronald E. Frank, William F. Massy [and] Yoram Wind.

Author/creator Frank, Ronald Edward, 1933-
Other author Massy, William F. author.
Other author Wind, Yoram author.
Format Book
Publication InfoEnglewood Cliffs, N.J. : Prentice-Hall, [1972]
Descriptionxii, 292 pages : illustrations ; 25 cm.
Subjects

SeriesPrentice-Hall international series in management
Prentice-Hall international series in management. ^A269952
Bibliography noteBibliography: p. 255-279.
LCCN 70162351
ISBN0135575796
Stock number$10.95