Market segmentation / [by] Ronald E. Frank, William F. Massy [and] Yoram Wind.
| Author/creator | Frank, Ronald Edward, 1933- |
| Other author | Massy, William F. author. |
| Other author | Wind, Yoram author. |
| Format | Book |
| Publication Info | Englewood Cliffs, N.J. : Prentice-Hall, [1972] |
| Description | xii, 292 pages : illustrations ; 25 cm. |
| Subjects |
| Series | Prentice-Hall international series in management Prentice-Hall international series in management. ^A269952 |
| Bibliography note | Bibliography: p. 255-279. |
| LCCN | 70162351 |
| ISBN | 0135575796 |
| Stock number | $10.95 |