Marketing management ; readings in operational effectiveness / [by] Stanley J. Shapiro [and] Jean-Charles Chebat.
| Author/creator | Shapiro, Stanley J. compiler. |
| Other author | Chebat, Jean-Charles, compiler. |
| Format | Book |
| Publication Info | New York : Harper & Row, [1974] |
| Description | xv, 301 pages : illustrations ; 28 cm |
| Subjects |
| Bibliography note | Includes bibliographies. |
| LCCN | 73013198 |
| ISBN | 0060459557 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5415.13 .S48 | ✔ Available | Place Hold |