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001 ocm00779850;

003 OCoLC;

005 20141212104201.0;

008 740517s1973 ilua bs 001 0 eng ;

010 a| 72085902;

019 a| 941222;

020 a| 0030919150;

035 a| (Sirsi) o00779850;

035 a| (OCoLC)779850;

049 a| EREE;

050 00 a| HF5415.3b| .G697;

082 0 a| 658.8;

100 1 a| Green, Paul E.=| ^A24651;

245 10 a| Multiattribute decisions in marketing :b| a measurement approach /c| [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.;

300 a| xvii, 396 pages :b| illustrations ;c| 24 cm.;

336 a| text2| rdacontent;

337 a| unmediated2| rdamedia;

338 a| volume2| rdacarrier;

490 0 a| Editors' series in marketing;

504 a| Bibliography: p. 374-387.;

650 0 a| Decision making.=| ^A1353;

650 0 a| Motivation research (Marketing)=| ^A22508;

650 0 a| Marketing research.=| ^A17167;

700 1 a| Wind, Yorame| author.=| ^A127037;

910 a| rcpwjb;

596 a| 1;

998 a| 506357;

999 a| HF5415.3 .G697w| LCc| 1i| 30372007306399d| 5/6/2009e| 5/13/1996f| 3/27/2009g| 1l| JGESm| JOYNERn| 1r| Ys| Yt| JGESBKu| 5/10/1994x| BOOKz| JSTACKSo| .STAFF. 0;

Multiattribute decisions in marketing : a measurement approach / [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.

Author/creator	Green, Paul E.
Other author	Wind, Yoram author.
Format	Book
Publication Info	Hinsdale, Ill. : Dryden Press, [©1973]
Description	xvii, 396 pages : illustrations ; 24 cm.
Subjects	Decision making. Motivation research (Marketing) Marketing research.

Series	Editors' series in marketing
Bibliography note	Bibliography: p. 374-387.
LCCN	72085902
ISBN	0030919150

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Library	Location	Call Number	Status	Item Actions
Joyner	General Stacks	HF5415.3 .G697	✔ Available	Place Hold

Multiattribute decisions in marketing : a measurement approach / [by] Paul E. Green [and] Yoram Wind. With contributions by J. Douglas Carroll.

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