Consumer behavior; theory and application / [by] John U. Farley, John A. Howard [and] L. Winston Ring.
| Author/creator | Farley, John U. |
| Other author | Howard, John A. author. |
| Other author | Ring, L. Winston, author. |
| Format | Book |
| Publication Info | Boston : Allyn & Bacon, [1974] |
| Description | xiii, 274 pages : illustrations ; 24 cm. |
| Subjects |
| Series | Marketing Science Institute series |
| Bibliography note | Bibliography: p. 263-271. |
| LCCN | 73087820 |