Consumer behavior; theory and application / [by] John U. Farley, John A. Howard [and] L. Winston Ring.

Author/creator Farley, John U.
Other author Howard, John A. author.
Other author Ring, L. Winston, author.
Format Book
Publication InfoBoston : Allyn & Bacon, [1974]
Descriptionxiii, 274 pages : illustrations ; 24 cm.
Subjects

SeriesMarketing Science Institute series
Bibliography noteBibliography: p. 263-271.
LCCN 73087820