Models, measurement, and marketing / Peter Langhoff .. . [and others].
| Other author | Langhoff, Severin Peter, 1910-1987. |
| Other author | Market Research Council. |
| Format | Book |
| Publication Info | Englewood Cliffs, NJ : Prentice-Hall, ©1965. |
| Description | 216 pages : illustrations ; 23 cm |
| Subjects |
| General note | "A special project of the Market Research Council." |
| General note | "Papers presented at the monthly ... meetings of the [ Market Research] Council ... 1961-62." |
| Bibliography note | Bibliography: p. 212-216. |
| LCCN | 64015211 |