Models, measurement, and marketing / Peter Langhoff .. . [and others].

Other author Langhoff, Severin Peter, 1910-1987.
Other author Market Research Council.
Format Book
Publication InfoEnglewood Cliffs, NJ : Prentice-Hall, ©1965.
Description216 pages : illustrations ; 23 cm
Subjects

General note"A special project of the Market Research Council."
General note"Papers presented at the monthly ... meetings of the [ Market Research] Council ... 1961-62."
Bibliography noteBibliography: p. 212-216.
LCCN 64015211