Marketing in travel and tourism / Victor T.C. Middleton, Alan Fyall and Michael Morgan ; with contributions from Ashok Ranchhod.

Author/creator Middleton, Victor T. C.
Other author Fyall, Alan.
Other author Morgan, Michael, 1948 September 29-
Format Electronic
Edition4th ed.
Publication InfoAmsterdam ; Boston ; London : Butterworth-Heinemann,
Descriptionxxv , 502 p. : col. ill. ; 27 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Bibliography noteIncludes bibliographical references (p. 487-491) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2008054448
ISBN9780750686938
ISBN0750686936