CLEP principles of marketing strategy, execution, success / Anindya Chatterjee, James R. Ogden, James E. Finch, Denise T. Ogden.
| Format | Electronic |
| Edition | 6th ed. |
| Publication Info | Piscataway, New Jersey : Research & Education Association, |
| Description | vii, 188 p. : ill. ; 26 cm. |
| Supplemental Content | Full text available from Ebook Central - Public Library Complete |
| Subjects |
| Other author/creator | Chatterjee, Anindya. |
| Other author/creator | Finch, James E. |
| Other author/creator | Ogden, James R. |
| Other author/creator | Ogden, Denise T. |
| Other author/creator | Research and Education Association. |
| Contents | Passing the CLEP principles of marketing exam -- The marketing environment -- Marketing research -- Target markets -- Product planning and management -- Distribution systems -- Wholesaling and retailing -- Promotional strategy -- Pricing policies and strategies -- Special topics in marketing -- Practice tests. |
| General note | Includes index. |
| General note | Revised edition of: The best test preparation for the CLEP principles of marketing. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2012954088 |
| ISBN | 9780738610955 |
| ISBN | 073861095X |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |