/LC.GIF&client=easterncarolinaedu)
Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach / Marcos Fava Neves, Luciano Thomé e Castro, Matheus Alberto Cônsoli.
| Author/creator | Neves, Marcos Fava |
| Other author | Castro, Luciano Thomé e. |
| Other author | Cônsoli, Matheus Alberto. |
| Format | Electronic |
| Publication Info | New York : Routledge, |
| Description | viii, 127 p. : ill. ; 23 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | How to describe the company as an integrated network -- How to make a strategic marketing plan using a collaborative network approach -- How to build competitive advantage through a marketing channel plan -- How to analyze channel value capture -- How to build and review marketing and network contracts -- How to build competitive advantage through sales force planning -- How to strategically build joint ventures -- A method for building competitive advantage via marketing channels incentives -- Identifying key success factors to develop market-driven strategies. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2009031116 |
| ISBN | 9780415873758 (hardback : alk. paper) |
| ISBN | 0415873754 (hardback : alk. paper) |
| ISBN | 9780415873772 (pbk. : alk. paper) |
| ISBN | 0415873770 (pbk. : alk. paper) |
| ISBN | 9780203859865 (ebook) |
| ISBN | 0203859863 (ebook) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |