The strategy of persuasion ; the use of advertising skills in fighting the Cold War / [by] Arthur E. Meyerhoff. Introd. by Eugene Burdick. Foreword by Harry and Bonaro Overstreet. Afterword by Dante B. Fascell.

Author/creator Meyerhoff, Arthur E., 1895-
Format Book
Publication InfoNew York : Coward-McCann, [©1965]
Description191 pages : illustrations ; 22 cm
Subjects

Bibliography noteBibliography: p. 183-190.
LCCN 64025768