The strategy of persuasion ; the use of advertising skills in fighting the Cold War / [by] Arthur E. Meyerhoff. Introd. by Eugene Burdick. Foreword by Harry and Bonaro Overstreet. Afterword by Dante B. Fascell.
| Author/creator | Meyerhoff, Arthur E., 1895- |
| Format | Book |
| Publication Info | New York : Coward-McCann, [©1965] |
| Description | 191 pages : illustrations ; 22 cm |
| Subjects |
| Bibliography note | Bibliography: p. 183-190. |
| LCCN | 64025768 |