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007 cr n ;

008 120823s2013 vtua sb 001 0 eng d;

010 a| 2012032138;

020 a| 9781409444619 (hardback : alk. paper);

020 a| 9781409444626 (ebook);

035 a| (WaSeSS)ssj0000859959;

040 a| DLCc| DLCd| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HF5415.126b| .A377 2013;

082 00 a| 658.8/1202855742| 23;

245 00 a| Advanced database marketingh| [electronic resource] :b| innovative methodologies and applications for managing customer relationships /c| edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin.;

260 a| Burlington, VT :b| Gower,;

300 a| xx, 324 p. :b| ill. ;c| 26 cm.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Database marketing.=| ^A477390;

650 0 a| Consumer profiling.=| ^A591585;

650 0 a| Customer relations.=| ^A61341;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Coussement, Kristof.?| UNAUTHORIZED;

700 1 a| Bock, Koen W. de.?| UNAUTHORIZED;

700 1 a| Neslin, Scott A.,d| 1952-=| ^A262223;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=5207967;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5187783;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5187783-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 10/30/2019x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5187783-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 10/30/2019x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5187783-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 10/30/2019x| EBOOKz| JERESOURCE;

Advanced database marketing innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin.

Other author	Coussement, Kristof.
Other author	Bock, Koen W. de.
Other author	Neslin, Scott A., 1952-
Format	Electronic
Publication Info	Burlington, VT : Gower,
Description	xx, 324 p. : ill. ; 26 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Database marketing. Consumer profiling. Customer relations.

Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012032138
ISBN	9781409444619 (hardback : alk. paper)
ISBN	9781409444626 (ebook)

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Advanced database marketing innovative methodologies and applications for managing customer relationships / edited by Kristof Coussement, Koen W. De Bock, and Scott A. Neslin.

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