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010 a| 2013046638;

020 a| 9781608682560 (paperback);

020 z| 9781608682577 (ebook);

035 a| (WaSeSS)ssj0001182272;

040 a| DLCb| engc| DLCd| WaSeSS;

042 a| pcc;

049 a| EREEa| NEHH;

050 00 a| HD62.7b| .L437 2014;

082 00 a| 658.02/22| 23;

100 1 a| Lee, Jennifer,d| 1974-?| UNAUTHORIZED;

245 10 a| Building your business the right-brain wayh| [electronic resource] :b| sustainable success for the creative entrepreneur /c| Jennifer Lee.;

260 a| Novato, California :b| New World Library,c| [2014];

300 a| xii, 235 pages :b| color illustrations ;c| 23 cm;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| "Entrepreneurial businesses are the fastest growing segment of the U.S. economy as people opt out of a challenging job market, seek to create a craft business "on the side," or pursue post-retirement endeavors. But many people with a terrifically innovative and commercially viable product or service defer their dream out of fear (and perhaps loathing) of number crunching, strategic planning, marketing, and the like. In her popular The Right-Brain Business Plan book, online course, and in-person seminars, Jennifer Lee got creative types over this hump with planning as playful as it is practical. Now with Building Your Business the Right-Brain Way, she guides readers through the next phases of business, from finding and keeping customers, working with staff and vendors, and setting goals to brand building, expanding, and even taking time to celebrate and knowing when to walk away. Worksheets, exercises, and real-world examples help readers use their right-brain strengths to be as successful as they are creative"--c| Provided by publisher.;

520 a| "Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher"--c| Provided by publisher.;

538 a| Mode of access: World Wide Web;

650 0 a| Small businessx| Management.=| ^A17465;

650 0 a| Entrepreneurship.=| ^A34099;

650 0 a| Creative ability in business.=| ^A56769;

650 7 a| BUSINESS & ECONOMICS / Entrepreneurship.2| bisacsh;

650 7 a| CRAFTS & HOBBIES / Reference.2| bisacsh;

650 7 a| SELF-HELP / Creativity.2| bisacsh;

650 7 a| BUSINESS & ECONOMICS / Home-Based Businesses.2| bisacsh;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Public Library Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=5840475;

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Building your business the right-brain way sustainable success for the creative entrepreneur / Jennifer Lee.

Author/creator	Lee, Jennifer, 1974-
Format	Electronic
Publication Info	Novato, California : New World Library, [2014]
Description	xii, 235 pages : color illustrations ; 23 cm
Supplemental Content	Full text available from Ebook Central - Public Library Complete
Subjects	Small business--Management. Entrepreneurship. Creative ability in business.

Abstract	"Entrepreneurial businesses are the fastest growing segment of the U.S. economy as people opt out of a challenging job market, seek to create a craft business "on the side," or pursue post-retirement endeavors. But many people with a terrifically innovative and commercially viable product or service defer their dream out of fear (and perhaps loathing) of number crunching, strategic planning, marketing, and the like. In her popular The Right-Brain Business Plan book, online course, and in-person seminars, Jennifer Lee got creative types over this hump with planning as playful as it is practical. Now with Building Your Business the Right-Brain Way, she guides readers through the next phases of business, from finding and keeping customers, working with staff and vendors, and setting goals to brand building, expanding, and even taking time to celebrate and knowing when to walk away. Worksheets, exercises, and real-world examples help readers use their right-brain strengths to be as successful as they are creative"-- Provided by publisher.
Abstract	"Advice, exercises, and real-world examples for small-business owners and self-employed artists for establishing solid business practices, growing and expanding, and troubleshooting problems. Addresses finding, marketing to, and keeping customers; working with staff and vendors; strategic planning, goal setting, and brand building; and taking time to celebrate"--Provided by publisher"-- Provided by publisher.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2013046638
ISBN	9781608682560 (paperback)

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Building your business the right-brain way sustainable success for the creative entrepreneur / Jennifer Lee.

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