E-marketing applications of information technology and the internet within marketing / Cor Molenaar.

Author/creator Molenaar, Cor, 1949-
Format Electronic
Publication InfoAbingdon, Oxon ; New York, NY : Routledge,
Descriptionxviii, 234 p. : ill. ; 26 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

Variant title Electronic marketing
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2011007005
ISBN9780415677271 (hbk.)
ISBN0415677270 (hbk.)
ISBN9780415677288 (pbk.)
ISBN0415677289 (pbk.)
ISBN9780203805602 (ebk.)
ISBN0203805607 (ebk.)