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020 a| 9780415800938 (hardback : alk. paper);

020 a| 0415800935 (hardback : alk. paper);

020 a| 9780415800945 (pbk. : alk. paper);

020 a| 0415800943 (pbk. : alk. paper);

020 a| 9780203878132 (ebook);

020 a| 0203878132 (ebook);

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245 04 a| The future of global businessh| [electronic resource] :b| a reader /c| [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.;

260 a| New York :b| Routledge,;

300 a| xvi, 752 p. :b| ill. ;c| 24 cm.;

504 a| Includes bibliographical references and index.;

506 a| Available only to authorized users.;

520 a| In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --;

538 a| Mode of access: World Wide Web;

650 0 a| Export marketing.=| ^A27298;

650 0 a| International business enterprises.=| ^A20160;

650 0 a| International trade.=| ^A221609;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Czinkota, Michael R.=| ^A133660;

700 1 a| Ronkainen, Ilkka A.=| ^A414414;

700 1 a| Kotabe, Masaaki.=| ^A296005;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=684063;

947 a| (OCoLC)ocn640510894;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

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596 a| 1 3 4;

998 a| 5192284;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5192284-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 10/31/2019x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5192284-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 10/31/2019x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5192284-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 10/31/2019x| EBOOKz| JERESOURCE;

The future of global business a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.

Other author	Czinkota, Michael R.
Other author	Ronkainen, Ilkka A.
Other author	Kotabe, Masaaki.
Format	Electronic
Publication Info	New York : Routledge,
Description	xvi, 752 p. : ill. ; 24 cm.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Export marketing. International business enterprises. International trade.

Abstract	In the fast-paced world of global business, success is marked by the ability to stay on top of current events, to recognize new trends, and to react quickly to change. This book offers contributions by global marketing authorities to help you understand this rapidly changing international environment and respond to opportunities and perils. --
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2010022288
ISBN	9780415800938 (hardback : alk. paper)
ISBN	0415800935 (hardback : alk. paper)
ISBN	9780415800945 (pbk. : alk. paper)
ISBN	0415800943 (pbk. : alk. paper)
ISBN	9780203878132 (ebook)
ISBN	0203878132 (ebook)

The future of global business a reader / [edited by] Michael R. Czinkota, Masaaki Kotabe, Ilkka A. Ronkainen.

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