Global advertising, attitudes and audiences / Tony Wilson.
| Author/creator | Wilson, Tony, 1947- |
| Format | Electronic |
| Publication Info | New York : Routledge, |
| Description | xiv, 167 p. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Routledge advances in management and business studies ; 44 Routledge advances in management and business studies 44. ^A519670 |
| Contents | Audiences articulating advertising -- Beyond attitudes : to the audience itself! Understanding consumers : interpretive inductivism -- Interpreting place branding : absorbing or alienating? -- From productive consumer to reflective citizen : a reception study of advertising academia online -- Cellphone connections : audiences activating Agora -- Mall-eable media marketing : "give reality the slip?" -- Banks, blogging and reflexive branding. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2010005071 |
| ISBN | 9780415875974 |
| ISBN | 0415875978 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |