Interactive marketing revolution or rhetoric? / Chris Miles.
| Author/creator | Miles, Chris, 1967- |
| Format | Electronic |
| Publication Info | New York : Routledge, |
| Description | 242 p. : ill. ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Routledge interpretive marketing research ; 12 Routledge interpretive marketing research series ; 12. ^A417768 |
| Contents | The rhetoric of interactivity -- The interactivity crisis and marketing discourse -- A radical constructivist's marketing construction -- The rendition of the consumer's voice -- Customer communities and the grammar of control -- The autism of relationship marketing -- A recursive, invitational model of marketing interactivity. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2009045446 |
| ISBN | 9780415801713 |
| ISBN | 0415801710 |
| ISBN | 9780203852071 (ebk.) |
| ISBN | 0203852079 (ebk.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |