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010 a| 2012031573;

020 a| 9780415783330 (hbk.);

020 a| 9780415783347 (pbk.);

020 z| 9780203071663 (ebook);

035 a| (WaSeSS)ssj0000822215;

042 a| pcc;

043 a| f------;

049 a| EREEa| NEHH;

050 00 a| HF5415.12.A35b| M37 2013;

082 00 a| 658.800962| 23;

245 00 a| Marketing management and strategyh| [electronic resource] :b| an African casebook /c| Edited by George Tesar and John Kuada.;

260 a| London ;a| New York :b| Routledge,c| 2013.;

300 a| xviii, 257 pages :b| illustrations ;c| 25 cm;

504 a| Includes bibliographical references (pages 248-253) and index.;

505 0 a| An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

650 0 a| Marketingz| Africa.=| ^A16179;

650 0 a| Marketingx| Managementv| Case studies.=| ^A461762;

650 0 a| Strategic planningz| Africav| Case studies.=| ^A161713;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Tesar, George.=| ^A135336;

700 1 a| Kuada, John.=| ^A1245217;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=1125188;

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Marketing management and strategy an African casebook / Edited by George Tesar and John Kuada.

Other author	Tesar, George.
Other author	Kuada, John.
Format	Electronic
Publication Info	London ; New York : Routledge, 2013.
Description	xviii, 257 pages : illustrations ; 25 cm
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Marketing--Africa. Marketing--Management. --Case studies. Strategic planning--Africa. --Case studies.

Contents	An assessment of external environments for enterprises diagram -- African harvest biotech foundation international : biotechnology and information technology fighting hunger in Africa / Charla Griffy-Brown, Danny Hooten, and Florance Wambugu -- Cultural challenges in social marketing condoms in Malawi / Jayati Ghosh, Maureen Chirwa, and Ezekiel Kalipeni -- Will privatization save nigerian rail transport system? / Robert Madu and John Kuada -- Perspectives on executive and managerial strategies and operations -- Diagram -- Matunda Mema : Tanzania's SME processor of dried fruits / Daniel Wilson Ndyetabula -- Watatu Co. Ltd : managing growth : entrepreneurs' tendencies and their impact on joint venture / Tumsifu Elly -- The Kenyan milk market : growth enabling policies and strategies / John Kuada -- Executive and managerial strategic action on the enterprise level -- Diagram -- Marketing South African wines in Denmark : case of Botriver winery / Hamid Moini and John Kuada -- FAO Somalia and Terre Solidali : international cooperation and cross-cultural marketing / Vittoria Marino and Mario Testa -- Effort school or more effort? / Fred Mugambi Mwirigi -- Marketing action diagram -- Danso fruit drinks (DFD) Ghana Limited / John Kuada -- Kaskazi network Ltd (A) / Lisa Mwezi Schuepbach -- Jecures Sanita Chemical Company / Frederick Ahen and Peter Zettinig -- Marketing rewards and executive and managerial control diagram -- Kaskazi network Ltd (B) / Lisa Mwezi Schuepbach -- Alfa irrigation technology : a lack of executive control and marketing strategy / George Tesar -- Ghana craft company / John Kuada -- Conclusion -- Integrated model diagram -- Strategic planning diagram -- Bibliography -- Web resources.
Bibliography note	Includes bibliographical references (pages 248-253) and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
LCCN	2012031573
ISBN	9780415783330 (hbk.)
ISBN	9780415783347 (pbk.)

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Marketing management and strategy an African casebook / Edited by George Tesar and John Kuada.

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