Media management and economics research in a transmedia environment papers from the 2012 Broadcast Education Association research symposium / symposium chair [and] edited by Alan B. Albarran.

Other author Albarran, Alan B.
Other author Broadcast Education Association (U.S.)
Format Electronic
Publication InfoNew York, NY : Routledge, Taylor & Francis Group, 2013.
Descriptionxv, 278 pages : illustrations ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

SeriesElectronic media research series
Contents Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia.
General note"Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction.
Bibliography noteIncludes bibliographical references and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2012042130
ISBN9780415818155 (hardback)

Availability

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Electronic Resources Access Content Online ✔ Available