Media management and economics research in a transmedia environment papers from the 2012 Broadcast Education Association research symposium / symposium chair [and] edited by Alan B. Albarran.
| Other author | Albarran, Alan B. |
| Other author | Broadcast Education Association (U.S.) |
| Format | Electronic |
| Publication Info | New York, NY : Routledge, Taylor & Francis Group, 2013. |
| Description | xv, 278 pages : illustrations ; 24 cm. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Electronic media research series |
| Contents | Media management and economics research from senior scholars -- MME research from junior scholars -- Latin American and Hispanic MME research -- Media management issues for new media/transmedia. |
| General note | "Consists of papers presented at the 2012 Research Symposium held in conjunction with the annual convention of the Broadcast Education Association"-- Introduction. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2012042130 |
| ISBN | 9780415818155 (hardback) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |