Outdoor Advertising (RLE Advertising)
| Author/creator | Nelson, Richard Author |
| Other author | Sykes, Anthony Author |
| Format | Electronic |
| Publication Info | New York : Routledge Florence : Taylor & Francis Group [Distributor] |
| Description | 144 p. 00.925 x 00.625 in. |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Series | Routledge Library Editions: Advertising Ser. |
| Summary | Annotation The poster as we know it dates from the Industrial Revolution, although one form of outdoor advertising has existed for many centuries. Industrialisation meant that producer became separated from consumer while production for mass consumption rapidly increased, so that a development was necessary in the methods employed in bringing to public notice the merits and very existence of many goods. Billsticking began, a business rife with skulduggery, and in the second half of the nineteenth century an enterprising billposter took the step that changed outdoor advertising forever: he rented a site. From there the industry has grown apace, and Outdoor Advertising makes sense of these changes by looking at its practical side, the contractor, the agent, the designer, and the planning side, including site selection, as well as looking at specific campaigns and how their audience have received them. This, then, is a book about outdoor advertising, its design and colourful presentation, its place in the advertising and marketing story.First published in 1953. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| ISBN | 9780415817981 |
| ISBN | 0415817986 (Trade Cloth) Forthcoming |
| Standard identifier# | 9780415817981 |
| Stock number | 00081154 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |