Sport brands / Patrick Bouchet, Dieter Hillairet and Guillaume Bodet.

Author/creator Bouchet, Patrick
Format Electronic
Publication InfoMilton Park, Abingdon, Oxon ; New York : Routledge, 2013.
Descriptionx, 197 pages ; 24 cm.
Supplemental ContentFull text available from Ebook Central - Academic Complete
Subjects

SeriesSports marketing series
Bibliography noteIncludes bibliographical references (pages [182]-189) and index.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
LCCN 2012033184
ISBN9780415532846 (hbk)
ISBN9780415532853 (pbk)