Hospitality strategic management : concepts and cases / Cathy A. Enz.
| Author/creator | Enz, Cathy A., 1956- |
| Format | Electronic |
| Edition | 2nd ed. |
| Publication Info | Hoboken, N.J. : John Wiley & Sons, ©2010. |
| Description | 1 online resource (xviii, 676 pages) : illustrations, maps |
| Supplemental Content | ProQuest Ebook Central |
| Subjects |
| Contents | Hospitality Strategic Management: Concept and Cases, Second Edition; CONTENTS; PREFACE; ABOUT THE AUTHOR; Chapter 1: STRATEGIC MANAGEMENT; Chapter 2: THE ENVIRONMENT AND EXTERNAL STAKEHOLDERS; Chapter 3: STRATEGIC DIRECTION; Chapter 4: ORGANIZATIONAL RESOURCES AND COMPETITIVE ADVANTAGE; Chapter 5: STRATEGY FORMULATION AT THE BUSINESS-UNIT LEVEL; Chapter 6: CORPORATE-LEVEL STRATEGY AND RESTRUCTURING; Chapter 7: STRATEGY IMPLEMENTATION THROUGH INTERORGANIZATIONAL RELATIONSHIPS AND MANAGEMENT OF FUNCTIONAL RESOURCES; Chapter 8: STRATEGY IMPLEMENTATION THROUGH ORGANIZATIONAL DESIGN AND CONTROL. |
| Contents | Chapter 9: STRATEGIES FOR ENTREPRENEURSHIP AND INNOVATION; Chapter 10: GLOBAL STRATEGIC MANAGEMENT AND THE FUTURE; CASES; NOTES; GLOSSARY; INDEX. |
| Abstract | Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or h. |
| General note | Previous ed. was co-authored with Jeffrey S. Harrison and his name appeared first on t.p. |
| Bibliography note | Includes bibliographical references (pages 595-643) and index. |
| Source of description | Print version record. |
| Issued in other form | Print version: Enz, Cathy A., 1956- Hospitality strategic management. 2nd ed. Hoboken, N.J. : John Wiley & Sons, ©2010 9780470083598 047008359X |
| Genre/form | Electronic books. |
| ISBN | 9780470399286 (electronic bk.) |
| ISBN | 0470399287 (electronic bk.) |
| ISBN | 9780470320174 (electronic bk.) |
| ISBN | 0470320176 (electronic bk.) |
| ISBN | 9786612112782 |
| ISBN | 6612112786 |
| ISBN | (cloth) |
| ISBN | (cloth) |
| Stock number | 211278 MIL |