Universal UX design building multicultural user experience / Alberto Ferreira.
| Author/creator | Ferreira, Alberto |
| Format | Electronic |
| Publication Info | Cambridge, MA : Elsevier/MK, Morgan Kaufmann is an imprint of Elsevier, [2017] |
| Description | xii, 230 pages : illustrations ; 24 cm |
| Supplemental Content | Full text available from eBook - Computer Science 2016 [EBCCS16] |
| Subjects |
| Contents | PART I. Grey Matter -- Are you experienced? -- The universal totem pole -- Across the dashboard -- PART II. Magnum Impulse -- Worlds within worlds -- Mental manifests -- PART III. About Face -- Cutting copy -- Global designs -- A thousand pictures -- Conclusion: spirits in a digital world. |
| Abstract | Is there room for culture in an increasingly homogeneous digital experience? Sporting hands-on examples, this book incorporates insights from the latest ethnographic research and market research data, and blends them with key contemporary psychological and neurocognitive studies. |
| Bibliography note | Includes bibliographical references (pages 215-225) and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2016952585 |
| ISBN | 9780128024072 (paperback.) |
| ISBN | 0128024070 (paperback.) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |