How much to spend for advertising? : Methods for determining advertising expenditure levels / edited by Malcolm A. McNiven.
| Author/creator | McNiven, Malcolm Albert, 1929- compiler. |
| Format | Book |
| Publication Info | [New York] : Association of National Advertisers, [1969] |
| Description | vi, 122 pages : illustrations ; 26 cm |
| Subjects |
| Bibliography note | Includes bibliographical references. |
| LCCN | 70083517 |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Joyner | General Stacks | HF5823 .M1315 | ✔ Available | Place Hold |