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020 a| 9781119216193 (epub);

020 a| 9781119216209 (pdf);

020 z| 9781119216179 (pbk.);

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100 1 a| Simon, Francoise,d| 1946-?| UNAUTHORIZED;

245 10 a| Managing biotechnologyh| [electronic resource] :b| from science to market in the digital age /c| by Francoise Simon, Professor Emerita, Columbia University and Senior Faculty, Mount Sinai School of Medicine, New York, NY, Glen Giovannetti, EY Global Biotechnology Leader.;

260 a| Hoboken, NJ :b| Wiley,c| [2017];

300 a| 1 online resource.;

504 a| Includes bibliographical references and index.;

505 0 a| Foreword / by Philip Kotler -- New models for networked innovation -- Biotechnology as an innovation driver -- Biotechnology financing strategies -- Success through collaboration -- New business and marketing models -- Precision medicine -- Precision marketing -- Patient centricity strategies -- Drug pricing in context -- Strategic payer engagement -- Winning in the global marketplace -- Digital health strategies -- Creating agility through data and analytics -- Conclusion -- Index.;

506 a| Available only to authorized users.;

538 a| Mode of access: World Wide Web;

588 a| Description based on print version record and CIP data provided by publisher.;

650 0 a| Biotechnology industries.=| ^A162651;

650 0 a| Biotechnologyx| Marketing.=| ^A147110;

650 0 a| Pharmaceutical biotechnology industry.=| ^A577853;

655 0 a| Electronic books.=| ^A491897;

700 1 a| Giovannetti, Glen,d| 1962-?| UNAUTHORIZED;

776 08 i| Print version:a| Simon, Francoise, 1946- author.t| Managing biotechnologyd| Hoboken : Wiley, [2017]z| 9781119216179w| (DLC) 2017026666;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=5018398;

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Managing biotechnology from science to market in the digital age / by Francoise Simon, Professor Emerita, Columbia University and Senior Faculty, Mount Sinai School of Medicine, New York, NY, Glen Giovannetti, EY Global Biotechnology Leader.

Author/creator	Simon, Francoise, 1946-
Other author	Giovannetti, Glen, 1962-
Format	Electronic
Publication Info	Hoboken, NJ : Wiley, [2017]
Description	1 online resource.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Biotechnology industries. Biotechnology--Marketing. Pharmaceutical biotechnology industry.

Contents	Foreword / by Philip Kotler -- New models for networked innovation -- Biotechnology as an innovation driver -- Biotechnology financing strategies -- Success through collaboration -- New business and marketing models -- Precision medicine -- Precision marketing -- Patient centricity strategies -- Drug pricing in context -- Strategic payer engagement -- Winning in the global marketplace -- Digital health strategies -- Creating agility through data and analytics -- Conclusion -- Index.
Bibliography note	Includes bibliographical references and index.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Source of description	Description based on print version record and CIP data provided by publisher.
Issued in other form	Print version: Simon, Francoise, 1946- author. Managing biotechnology Hoboken : Wiley, [2017] 9781119216179
Genre/form	Electronic books.
LCCN	2017051642
ISBN	9781119216193 (epub)
ISBN	9781119216209 (pdf)

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	Electronic Resources	Access Content Online	✔ Available

Managing biotechnology from science to market in the digital age / by Francoise Simon, Professor Emerita, Columbia University and Senior Faculty, Mount Sinai School of Medicine, New York, NY, Glen Giovannetti, EY Global Biotechnology Leader.

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