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020 a| 9780520274693;

020 a| 0520274695 (Trade Paper)c| USD 27.95 Retail Price (California Princeton Fulfillment Services)9| Active Record;

024 3 a| 9780520274693;

035 a| (WaSeSS)ssib015593848;

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049 a| EREEa| NEHH;

050 0 a| HF5415.33.U6D38 2012;

082 00 a| 658.834089680732| 23;

100 1 a| Davila, Arlenee| Author?| UNAUTHORIZED;

245 10 a| Latinos, Inc. - the Marketing and Making of a Peopleh| [electronic resource];

250 a| Revised;

260 a| Berkeley : b| University of California Pressa| Ewing : b| California Princeton Fulfillment Services [Distributor];

300 a| 330 p.b| illc| 09.000 x 06.000 in.;

506 a| Available only to authorized users.;

520 8 a| Annotationb| Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos.Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.;

538 a| Mode of access: World Wide Web;

650 4 a| Consumers;

650 4 a| Hispanic Americans;

655 0 a| Electronic books.=| ^A491897;

856 40 z| Full text available from Ebook Central - Academic Completeu| https://ebookcentral.proquest.com/lib/eastcarolina/detail.action?docID=999937;

949 a| CLICK ON WEB ADDRESSw| ASISh| JOYNER188;

949 a| CLICK ON WEB ADDRESSw| ASISh| HSL77;

949 a| CLICK ON WEB ADDRESSw| ASISh| JMUSIC60;

596 a| 1 3 4;

998 a| 5330971;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5330971-1001l| JNETm| JOYNERr| Ys| Yt| JNESSBKu| 6/14/2020x| EBOOKz| JERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5330971-2001l| HSLELECm| HSLr| Ys| Yt| HEBKu| 6/14/2020x| EBOOKz| HERESOURCE;

999 a| CLICK ON WEB ADDRESSw| ASISc| 1i| 5330971-3001l| MNETm| JMUSICr| Ys| Yt| MNESSBKu| 6/14/2020x| EBOOKz| JERESOURCE;

Latinos, Inc. - the Marketing and Making of a People

Author/creator	Davila, Arlene Author
Format	Electronic
Edition	Revised
Publication Info	Berkeley : University of California Press Ewing : California Princeton Fulfillment Services [Distributor]
Description	330 p. ill 09.000 x 06.000 in.
Supplemental Content	Full text available from Ebook Central - Academic Complete
Subjects	Consumers Hispanic Americans

Summary	Annotation Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasing visibility of Latinos in mainstream culture has not been accompanied by a similar level of economic parity or political enfranchisement. In this important, original, and entertaining book, Arlene Dávila provides a critical examination of the Hispanic marketing industry and of its role in the making and marketing of U.S. Latinos.Dávila finds that Latinos' increased popularity in the marketplace is simultaneously accompanied by their growing exotification and invisibility. She scrutinizes the complex interests that are involved in the public representation of Latinos as a generic and culturally distinct people and questions the homogeneity of the different Latino subnationalities that supposedly comprise the same people and group of consumers. In a fascinating discussion of how populations have become reconfigured as market segments, she shows that the market and marketing discourse become important terrains where Latinos debate their social identities and public standing.
Access restriction	Available only to authorized users.
Technical details	Mode of access: World Wide Web
Genre/form	Electronic books.
ISBN	9780520274693
ISBN	0520274695 (Trade Paper) Active Record
Standard identifier#	9780520274693
Stock number	00027125

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Latinos, Inc. - the Marketing and Making of a People

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