Social Media and Big Data in Consumer Behaviour / Grewal, Dhruv.

Author/creator Grewal, Dhruv
Other author Roggeveen, Anne.
Other author Biswas, Dipayan.
Format Electronic
Publication Info[S.l.] : Emerald Group Publishing Limited,
Supplemental ContentFull text available from Ebook Central - Academic Complete

General noteTitle from content provider.
Access restrictionAvailable only to authorized users.
Technical detailsMode of access: World Wide Web
Genre/formElectronic books.
ISBN9781786352651
ISBN1786352656