Personal influence ; the part played by people in the flow of mass communications / by Elihu Katz and Paul F. Lazarsfeld. With a foreword by Elmo Roper.

Author/creator Katz, Elihu
Other author Lazarsfeld, Paul F., 1901-1976.
Other author Columbia University. Bureau of Applied Social Research.
Format Book
Publication InfoGlencoe, Ill. : Free Press, [1955]
Descriptionxx, 400 pages : diagrams, forms, tables ; 22 cm.
Subjects

SeriesFoundations of communications research
Foundations of communications research. UNAUTHORIZED
General note"A report of the Bureau of Applied Social Research, Columbia University."
Bibliography noteBibliography: p. 381-393.
LCCN 55007334