/LC.GIF&client=easterncarolinaedu)
Intellectual property and business the power of intangible assets / Rodney D. Ryder, Ashwin Madhavan.
| Author/creator | Ryder, Rodney D. |
| Other author | Madhavan, Ashwin. |
| Format | Electronic |
| Publication Info | New Deli, India ; Thousand Oaks, California : SAGE Response, 2014. |
| Description | xii, 304 pages : illustrations; 22 cm |
| Supplemental Content | Full text available from Ebook Central - Academic Complete |
| Subjects |
| Contents | The Intangible Landscape-Understanding Core Concepts -- Intellectual Property Approaches and Strategies -- Intellectual Property-Defending Position -- Intellectual Asset Management -- Brand Protection and Management -- Intellectual Property Risk Management -- Intellectual Property Licensing -- Franchising-Understanding the Mechanism -- Royalty and Intellectual Property -- Intellectual Property Valuation. |
| Bibliography note | Includes bibliographical references and index. |
| Access restriction | Available only to authorized users. |
| Technical details | Mode of access: World Wide Web |
| Genre/form | Electronic books. |
| LCCN | 2014018433 |
| ISBN | 9788132117919 (pbk. : alk. paper) |
Availability
| Library | Location | Call Number | Status | Item Actions |
|---|---|---|---|---|
| Electronic Resources | Access Content Online | ✔ Available |