Entry strategies for international markets / Franklin R. Root.

Author/creator Root, Franklin R.
Format Book
EditionRev. and expanded.
Publication InfoNew York : Lexington Books ; Toronto : Maxwell Macmillan Canada ; New York : Maxwell Macmillan International, 1994.
Descriptionxii, 324 pages : illustrations ; 24 cm
Subjects

Bibliography noteIncludes bibliographical references (p. [315]-319) and index.
LCCN 93040129
ISBN0029269032 (cloth) :
ISBN0029269040 (pbk.) :