Library marketing and communications : strategies to increase relevance and results / Cordelia Anderson.
| Author/creator | Anderson, Cordelia, 1974- author. |
| Format | Book |
| Publication | Chicago : ALA Editions, 2020. |
| Copyright Date | ©2020 |
| Description | xv, 157 pages : illustrations ; 23 cm |
| Subjects |
| Contents | Public relations, marketing, and promotion -- Starting with research -- Developing a marketing and communications plan -- Customers and the marketing funnel -- Fixing the funnel -- Branding libraries -- Storytelling -- Marketing and communications partnerships -- Advocacy planning -- Reputation management and crisis communications -- Staffing and organizational structure. |
| Abstract | "This book addresses the relevance question that libraries face today and explains how libraries can rise to the occasion by implementing strategic marketing and communications planning to tell their stories effectively"-- Provided by publisher. |
| Bibliography note | Includes bibliographical references and index. |
| LCCN | 2020018486 |
| ISBN | 9780838947999 paperback |
| ISBN | 0838947999 paperback |